MAKING NEXT
DESIGNING STRATEGIES FOR PLAUSIBLE FUTURES
OCT. 07 — NOV. 04
MAKING NEXT
DESIGNING STRATEGIES FOR PLAUSIBLE FUTURES








How can I use sustainable design to create competitive advantage?
How do other companies do it?












































































How can I use sustainable design to create competitive advantage?
How do other companies do it?

































































IMPLEMENTING SUSTAINABLE DESIGN THEORY IN BUSINESS PRACTICE
IMPLEMENTING SUSTAINABLE DESIGN THEORY IN BUSINESS PRACTICE

Making Next is an international cycle of 5 webinars that will be held online from October 7 to November 4, every Thursday from 7:00 p.m. to 8:00 p.m. CEST/CET, on how to implement sustainable design in business practices. The webinars, aimed at different stakeholders within the company, are organized by EINA University School of Design and Art of Barcelona, in collaboration with Barcelona Global, EADA Business School and McKinsey & Company.

Speakers from leading companies will present their perspectives on how to make business organizations sustainable. "We want to push companies to carry out conscious and transformative interventions through design and its material and technical possibilities," explains Pau de Solà-Morales, Dean of EINA.
The speakers will present real cases on how to implement sustainable design in four business areas: Product, Product-Service Systems (SPS), Organizational Model Transformation, and Collaborative Ecosystems. A speaker will open the session by presenting their case and then two panelists will address the topic based on their practices or experience.


"Making Next. Designing strategies for plausible futures” will feature testimonials from Ben Sheppard, Partner at McKinsey London; Julia Koerner, Architect and Designer; Robert Metzke, Global Head of Sustainability at Philips; Javier Quiñones, CEO and CSO of IKEA USA; Rafael de Balanzó, Architect, Urban Designer and Founder of Urban Resilience Thinking Design Studio; and Maria Buhigas, Urbanist and Founder of Urban-facts.
They will be joined by Javier Goyeneche, Founder of Ecoalf; Axel Reinaud Co-Founder and CEO of NetZero; Marylin Bisso, VP Operations, Regional General Manager at Too Good to Go; Declan Rankin Jardin, Co-Founder of Alvéole, The Urban Beekeeping Company; Laëtitia Boucher, Regional Sustainability Manager (Southern-Europe) at Interface Inc.; Lucas Carné, Co-Founder of 011h and Co-Founder of Privalia; and Tue Robi Jensen, Business Development Manager at Kalundborg Symbiosis.
The sessions will be moderated by Miquel Molins, President of the EINA Foundation; Carlos Costa, Senior Advisor; Manuel Cirauqui, Director of Eina Idea; Federica Massa Saluzzo, Academic Director of the Master in Sustainability and Innovation at EADA; Pilar Cortada, Founder of EINA Obra; Ignacio Marcos, Senior Partner at McKinsey & Company; Javier Nieto Cubero, Coordinator of the Postgraduate Program in Design Processes for Entrepreneurship and Innovation at EINA; Koke Pursals, President of EADA; Pau de Solá-Morales, Dean of EINA; and Maite Barrera, Member of the Executive Committee of Barcelona Global.


Day 1 — Opening

THE VALUE OF SUSTAINABLE DESIGN IN ORGANIZATIONS

Thursday, October 07, 2021, 07:00 to 08:00 pm CEST  

MORE INFO︎

Day 2 — Sustainable product design

PAVING THE WAY FOR POSITIVE CHANGE
Thursday, October 14, 2021, 07:00 to 08:00 CEST

MORE INFO︎

Day 3 — Sustainable product-service design

NEW MODELS PRODUCT-SERVICE
Thursday, October 21, 2021, 7:00 to 8:00 pm CEST

MORE INFO︎

DAY 4 — Sustainable organization design

SYSTEMS THINKING VS. DESIGN THINKING
Thursday, October 28, 2021, 7:00 to 8:00 pm CEST
MORE INFO︎

DAY 5 — Sustainable ecosystem design

THE IMPORTANCE OF COLLABORATION AND TRANSDISCIPLINARITY Thursday, November 04, 2021, 7:00 to 8:00 pm CET

MORE INFO︎


Organized by

In collaboration with



Making Next is an international cycle of 5 webinars that will be held online from October 7 to November 4, every Thursday from 7:00 p.m. to 8:00 p.m. CEST/CET, on how to implement sustainable design in business practices. The webinars, aimed at different stakeholders within the company, are organized by EINA University School of Design and Art of Barcelona, in collaboration with Barcelona Global, EADA Business School and McKinsey & Company

Speakers from leading companies will present their perspectives on how to make business organizations sustainable. "We want to push companies to carry out conscious and transformative interventions through design and its material and technical possibilities," explains Pau de Solà-Morales, Dean of EINA.
The speakers will present real cases on how to implement sustainable design in four business areas: Product, Product-Service Systems (SPS), Organizational Model Transformation, and Collaborative Ecosystems. A speaker will open the session by presenting their case and then two panelists will address the topic based on their practices or experience.


"Making Next. Designing strategies for plausible futures” will feature testimonials from Ben Sheppard, Partner at McKinsey London; Julia Koerner, Architect and Designer); Robert Metzke, Global Head of Sustainability at Philips; Javier Quiñones, CEO and CSO of IKEA USA; Rafael de Balanzó, Architect, Urban Designer and Founder of Urban Resilience Thinking Design Studio; and Maria Buhigas, Urbanist and Founder Urban-facts.
They will be joined by Javier Goyeneche, Founder of Ecoalf; Axel Reinaud Co-Founder and CEO of NetZero; Marylin Bisso, VP Operations, Regional General Manager at Too Good to Go; Declan Rankin Jardin, Co-Founder of Alvéole, The Urban Beekeeping Company; Laëtitia Boucher, Regional Sustainability Manager (Southern-Europe) at Interface Inc.; Lucas Carné, Co-Founder of 011h and Co-Founder of Privalia; and Tue Robi Jensen, Business Development Manager at Kalundborg Symbiosis.
The sessions will be moderated by Miquel Molins, President of the EINA Foundation; Carlos Costa, Senior Advisor; Manuel Cirauqui, Director of Eina Idea; Federica Massa Saluzzo, Academic Director of the Master in Sustainability and Innovation at EADA; Pilar Cortada, Founder of EINA Obra; Ignacio Marcos, Senior Partner at McKinsey & Company; Javier Nieto Cubero, Coordinator of the Postgraduate Program in Design Processes for Entrepreneurship and Innovation at EINA; Koke Pursals, President of EADA; Pau de Solá-Morales, Dean of EINA; and Maite Barrera, Member of the Executive Committee of Barcelona Global.


Day 1 — Opening

THE VALUE OF SUSTAINABLE DESIGN IN ORGANIZATIONS
Thursday, October 07, 2021, 07:00 to 08:00 pm CEST  

MORE INFO︎

Day 2 — Sustainable product design

PAVING THE WAY FOR POSITIVE CHANGE
Thursday, October 14, 2021, 07:00 to 08:00 CEST

MORE INFO︎

Day 3 — Sustainable product-service design

NEW MODELS PRODUCT-SERVICE
Thursday, October 21, 2021, 7:00 to 8:00 pm CEST

MORE INFO︎

DAY 4 — Sustainable organization design

SYSTEMS THINKING VS. DESIGN THINKING
Thursday, October 28, 2021, 7:00 to 8:00 pm CEST

MORE INFO︎

DAY 5 — Sustainable ecosystem design

THE IMPORTANCE OF COLLABORATION AND TRANSDISCIPLINARITY Thursday, November 04, 2021, 7:00 to 8:00 pm CET

MORE INFO︎


Organized by

In collaboration with